99 Food and Drink Prices, S01E04: Italy

Welcome to Season 1 Episode 4 of “99 Food and Drink Prices.”

This whole new series is designed to show you what the prices of food and drink items are in countries all around the world so that you can get a pretty good idea of what the cost of living in each country that I feature is.

As much as possible, I will try to list the same or similar items from episode to episode.

This episode is dedicated to Italy. The currency of Italy is the Euro, abbreviated EUR.

All of the pictures below were taken at a supermarket called Coop. I decided to use Coop as my source because it’s one of the biggest and most popular supermarket chains in the country. You can, however, often find most of the items pictured here cheaper at other shops/supermarkets.

Note: ALL PRICES ARE IN (the equivalent of) USD for easy comparison to other episodes of “99.” The exchange rate I used was 0.91 EUR to 1 USD.

Scroll all the way to the end of this article to see how much money you will need to buy all 99 items!

Fruits (15) –> $63.87 buys you one kg of each

Vegetables (15) –> $52.44 buys you one kg of each

Breakfast / Sandwich Items (15) –> $49.70 buys you one of each

Drinks (12) –> $92.67 buys you one of each (but just over half the cost is for the bottle of champagne alone!)

Canned Goods (9) –> $18.39 buys you one of each

Oils, Condiments, and Pasta (9) –> $25.09 buys you one of each

Baking Items (9) –> $19.28 buys you one of each

Chocolate, Cookies, and Ice Cream (9) –> $29.55 buys you one of each

Baked Goods (6) –> $20.12 buys you one of each


$371.11 buys you all 99 items here (although sometimes that means you are getting a kg of an item).

That works out to an average of $3.75 per item.

Note: The most expensive item listed here, by far, is the champagne, which costs nearly $50, thus skewing the grand total and the average per item quite a bit. Furthermore, the Jim Beam was the second most expensive item at nearly $15. If you replaced the champagne and the bourbon with much cheaper products, the total cost of the 99 items would be closer to $321 and the average would then be closer to $3.24 per item.

What do some (or all) of these items cost where you live? Leave a comment below and let me know!

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